New discovery, PURE cosmetics!

This week I discovered a new brand of cosmetics that I've fallen in love with, it's name is PURE and is an Italian makeup range thats just been launched in the UK (not sure about US).

I was surfing the net for a Kajal eyeliner as I've been watching some YouTubers trying them out and thought I'd give them ago when I came across this website click here to take a look.

I usually decide whether I like something based strongly on first impressions, I like things to look pretty which sometimes isn't such a great thing as I end up getting conned into lots of unneccessary makeup just for the packaging = Dame Edna collection. Upon first click I knew I'd be trying this makeup out, the website is simple and elegant and the makeup reminds me a little of the likes of NARS and Mac.

So I took the plunge and decided to purchase some things and test them out for you guys so we could establish if this brand was to be the next big thing. The packaging is nice, simple, black and made of the same stuff as Nars, that velvety texture thats damn hard to keep clean.

The prices are a little cheaper than Mac so therefore an affordable and middle range line of cosmetics.

Midnight blue on the left and Seductive Grey on the right.

I wore the blue one yesterday and have been wearing the grey today, I love these, they are so soft and easy to apply. I love, love, love the navy it gives such a lovely colour that lasts all day. I'm not to sure how to tightline which is the original way to apply Kajal liners so if anyone knows please comment.

I also got three Creamy Eyeliners which are double ended, one with the liner and the other with a sponge smudge tip. I got a grey, blue and black. I have yet to test these out but when I swatched them they aren't that soft, bit disappointed as was sold on the creamy part.

The concealer which is in the middle at the back is ok, I got it in the lightest shade which is perfect for me and matches well. It goes on fine, blends with no problems but doesn't last long and wears off quite quickly, I think I'll stick to my Estee Lauder Double Wear concealer (fab btw).

The eyeshadow cube I bought mainly for the gorgeous packaging, it's so different and cute. The colour is a muted gold and is acutally really pretty on. It is soft to touch and applies easily.

I also got an eyeshadow duo which I haven't got a photo of and a single eyeshadow which I bought simply because it looked pretty.

I also got three nail varnish's, I'm really into nice looking nails at the moment and can't stop buying up polish in pretty colours. A really pretty baby pink which looks great on (wearing today), a dark purple and a fuschia pink.

Here are some swatches, top left is the gold eyeshadow cube, below that is the grey, black and blue creamy liners and onthe right are the Kajal eyeliners in Seductive grey and Midnight blue.

Has anyone come across Pure before?